Xbox interactive ads gain 37% average engagement rates
Microsoft launched its advertising product for Xbox ‘NUads’ at Cannes in June last year and is now releasing the first results from global campaigns it has been running on the gaming console for brands...
View Article2013: The year of sophisticated storytelling and open omni-screen experiences
2013 is set to be the year where second-screen applications fade into the background and narrative takes the centre stage.As has been the case in recent years, the annual CES throws into sharp relief...
View ArticleJohn Lewis extends christmas campaign in-store with 3D toy scanner
It may have only been a short few hours between the John Lewis ad dropping on YouTube and the time of this article being published, but it is already causing a stir across social media in the UK.The...
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